Over the past few weeks, we've put together a Sales and Marketing Annual Review for our clients. One of the steps in the Annual is to audit a client's website for content, stale material, and recent updates. I asked one of our folks to use the AirPSG website for training. Boy, was I embarrassed when my staff pointed out to me that I hadn't posted anything new to my blog since 2010!
How could that be?
As it turns out, before they hit me with the bad news, they asked me when was the last time I remembered posting anything. I thought it was early last year…admittedly, still an embarrassment but nothing as bad as finding out it was in 2010.
I know how this happened. While it's true I write a lot of posts for the clients, and have even published some industry articles, I haven't been diligent, rigorous, or structured in keeping Mike's Blog current. My friend Dee Reinhardt at Time2mrkt.com tells me the secret is putting a recurring appointment on my calendar so I get a reminder once a week that it's time to update the blog. "Or," she says, "take it down."
It's now on the calendar. Let's see if I can keep this current in 2014!